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Director of the Media and Communications Program at the University of Melbourne Professor Sean Cubitt asks: what is the weight of the internet, is it green, clean and immaterial with no environmental costs? The answer is a scary and resounding no.
Freelance writer, author of True Green @ Work and editor Tim Wallace discusses the conflict between new technologies making everything available for free and writers and content creators needing to be paid. He quotes from on a book by Kevin Kelly called New Rules for the New Economy: 10 Radical Strategies for a Connected World: 'The only factor becoming scarce in a world of abundance is human attention.'
Copyright lawyer Zoe Rodriguez discusses the implications of digitising works of literature and the contentious Google Book Settlement of 2009.
Novelist and sinologist Linda Jaivin rejects the excess writing and publishing that the internet affords every person with a keyboard and compares it to Milan Kundera's definition of graphomania(an obsession with writing books). She would rather have fewer readers than more scanners believing that a 'long form' like a novel or book-length non-fiction needs slow writing and carefully crafted prose.