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Just what is it that makes the term 'global-local' so widely cited yet so annoying?

My title derives, of course, from the Richard Hamilton collage "Just What Is It that Makes Today's Homes so Different, so Appealing?" (1956) - you know, the one with the muscle-man holding a gigantic Tootsie Pop. Initially, I had thought to call the essay 'Citing and re-siting Singapore in the global-local spectacle'. T hat title, while less catchy, would have been more descriptive of my theme. But I decided against it because I didn't want to add to the circulation of the term 'global-local' without at least qualifying it with some sarcasm. My problem with the term is that, for the most part, the global­ local tensions it refers to are already subsumed by the logic of globalisation and late capitalism.

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