The Brazilian moment: A picture gallery in transformation

Pinacoteca em Transformacão (Picture Gallery in Transformation), the 2015 rehang of the main collection of the Museum of Art São Paulo (MASP) marked a return to that particular mode of display which for generations of gallery-goers had been synonymous with the installation of its impressive pre-modern and modern collections. It was a popular intervention, and I have the impression many Paulistas felt it a return to those days when São Paulo was thought to be a competitor with that other great new world city, New York. Adriano Pedrosa, the recently appointed director of MASP, had decided to reinstate the display of the gallery’s permanent collection.

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