Ann Finegan looks at the world of interactive media arts, in particular database content interactivity. One example Finegan uses in her discussion is Josephine Starrs and Leon Cmielewskis Seeker, winner of an Award for Distinction for Interactive Art at Ars Electronica 2007. Seeker belongs to an emergent genre of database works which draw from the broader media, putting the viewer into the web of connections through which the forces of politics and economics determine the fate of peoples and of persons. Other artists discussed are Josh On, Lev Manovich, Linda Dement, Troy Innocent, Doll Yoko (aka Francesca da Rimini aka Gash Girl), Stephen Honegger, Rachel Baker, John Tonkin and Barbara Campbell. Finegan proclaims that at present the future of interactives is weighed in a choice between the seductive action of computer gaming as sites for artistic intervention, and data-mapping with its deep and active connections in realworld events.