This article previews the new Anne and Gordon Samstag Museum of Art, opened on 11 October 2007, which is discussed as a significant addition to art exhibition spaces in Adelaide in terms of scale, capacity and technology. This museum, designed by multi-award winning Melbourne architect John Wardle, is a public space in which artwork, in its selection, hanging, and experience, cannot ignore the active engagement of visitors. The Samstag Museum of Art plays a part in extending the role of museums into new categories of cultural industries, and the complicated relations between leisure, knowledge and libidinal economies.