Despite the pull of the outback and the image of the Aussie bushman, the majority of modern Australians are urban dwellers, strung around the perimeter of the Continent. Little known to the outside world beyond our cultural icons of the kangaroo and the koala, few look to Australia as a source of contemporary design in any form, let alone fashion. Until recently, the global fashion market has seen fit to ignore the rest of our antipodean designers.