The spirit of Pinacotheca burst forth in 1967 with Bruce Pollards opportunistic purchase of an elaborate seafront mansion at St Kilda, Melbourne. After three years Pollard was prompted and moved into a large raw, multi-level former factory in Richmond where Pinacothecas era erupted with an exhibition of large works by Peter Booth, Mike Brown, Peter Davidson, Bill Gregory, Dale Hickey, Robert Hunter, Kevin Mortensen, Ti Parks, Robert Rooney, Rollin Schlicht and Trevor Vickers. This article goes on to briefly explore the success of Pinacotheca and the many artists who emerged and blossomed here.