The relationship of the artworld with the world of mass production printing has always been a very important one. Graphic designers and their clients have been blessed in Adelaide by the presence here of Ernest Orel whose commitment to quality, attention to detail and willingness to experiment has helped and inspired many people and set a very high benchmark for the whole of Australia. Here Irene Previn looks at the prominent career of Ernest Orel now aged 74 and the outstanding achievements of his printing company Finsbury in the production of environmentally friendly products and processes.