Machan turns the light on and examines the fears associated with technology - mystical secret language, complex software, indecipherable code - and furthermore those associated when art is involved. She proposes that the use of technology in everyday life be an experimental process, more aligned to the ways it is used in an art-based contexts. She states that:  through risk taking with fragile technologies we not only accelerate our knowledge but also accelerate relationships formed from the very human experience with technology.

The investigation of New Media Art is especially relevant in a city that is hyped with the rhetoric about critical mass in the New Media and Creative Industries. Machan here attempts to redraw some lines of definition in what the term New Media Art actually means, as it is often seen as a doomed and short-lived handle. She does this through examining some of the key New Media artists (including Craig Walsh, Keith Armstrong, Tim Plaisted, Bonemap, Trish Adams, Di Ball, Grant Stevens, Jenny Fraser, Simone Hine, Alex Gillespie, Jay Younger, Adam Donovan, Andrew Kettle and Molly Hankwitz) and the difference between New Media and other visual arts as well as looking at government support and initiatives in the line of New Media Arts.