Holubizkys article deals with the ever present attitude that Brisbane is a city 20 years behind the times in the cultural sector and poses the question as to what this really means? Culture has become a business only within the relative scheme of things, and ahead may only be the false competitive edge and gamesmanship of regional-urban cultural ambition. Comparisons, therefore, should not be made lightly, nor benchmarks for the vitality of a cultural milieu. Discusses the works of Craig Walsh, Eugene Carchesio, Caitlin Reid and Vernon Ah Kee.